Article: #ThanksToYou: National Lottery Crossed-Finger Selfie Day thanks players for funding UK projects

Join BFI FAN in saying a big #ThanksToYou to National Lottery players for funding amazing arts projects across the UK.

On Monday 14th November, thousands of people will post crossed finger selfies on social media to say a massive collective thank you to National Lottery players for their colossal contribution to good causes across the UK, and BFI FAN members are invited to take part.

14th November also marks the day the first tickets for the National
Lottery went on sale, 28 years ago in 1994.
As a project that has received National Lottery funding, BFI FAN is part of an incredible network of more than 110,000 organisations who change lives every day and whose work is supported by National Lottery players.

It would be great if you could look at sharing a selfie on 14 Nov with crossed fingers like this and tagging #ThanksToYou #NationalLottery, thanking players for their contributions to good causes.

How can I get involved?

It’s easy to join in. We are asking BFI FAN to rally your supporters – including any of your volunteers, staff, service users – with a very simple ask:

  • Share your crossed finger selfie on the Monday 14th November 2022
  • Include a message about how National Lottery players have helped your organisation, and say thank you to National Lottery players by using the hashtags #ThanksToYou and #NationalLottery.

As well as being an iconic symbol of The National Lottery, crossed fingers are a symbol of hope – helping people to make the connection between the game, and the good causes it supports.

The National Lottery and the BFI will be celebrating amazing projects and the people who make them happen throughout the week of the 14th November, so do feel free to share a thank you to players and your fantastic staff and volunteers throughout this period.

Who can get involved?

On the day, we’d love you to post crossed finger selfies to your organisation’s social accounts and urge your supporters to do the same.

For example, you could reach out to:

  • Staff and volunteers
  • Service users and beneficiaries
  • Senior stakeholders – e.g. your local politicians
  • Fundraisers

Feel free to get creative with your own crossed-finger selfies – add fun props or branding, take your crossed finger pics outside, at your venues or projects, or out-and-about in your community… The sky is the limit!


Projects and organisations all over the UK will be posting selfies on Monday 14th November 2022 – from national charities to grassroots groups – and we’d love you to be part of this remarkable day of celebration. Getting involved is a great chance to highlight how your charity or group has made a real difference to people in your local community.

By posting crossed finger selfies on the day, it will show that you are part of an incredible network of charities and community groups who change lives every day, and highlight the impact that National Lottery players have had by funding your work.

Using the hashtag #ThanksToYou and #NationalLottery will also boost your social media and brand visibility on the day and give more people the chance to hear about your project.

Together, we can flood social media with these images to show the human impact of The National Lottery’s support for good causes across the UK.

Impact Areas

Focus Areas