Research: 5-19s Cinema Survey (2015)

Find out more about how young people aged 5-19 engage with and consume film. What are the key motivations for attending a cinema vs watching a film at home? How do these motivations change over time as young people mature?

Headlines

  • In the space of one year alone, there have been statistically significant changes in how young people access films, with subscription sites becoming more popular whilst cinema and DVDs have become less popular.
  • As seen in 2014, virtually all young people age 5-10 in the general population had watched a film at the cinema (98%), on normal TV (97%), and on DVD or Blu-Ray (96%). Catch up (90%) and pre-recorded films (86%). A large proportion continue to access films via the internet; downloaded (68% to 72%) and streamed live (70% to 74%). Accessing films via subscription sites has increased from 63% in 2014 to 71% in 2015.
  • Whilst cinema is still top of the shopping list for young people, there is strong competition from video games, particularly amongst 5-10 year olds. A third (33%) of the general sample state the cinema would be the first thing they would choose to spend their money on and 31% for games (compared to a book, music, and films (DVDs, online etc.)).
  • Cinema visiting continues to be an important pastime for young children and younger teens, it appears to be declining amongst 17-19 year olds.
  • Amongst the general population, young people are most likely to visit a chain cinema such as Vue or Odeon (91%) with just 18% visiting local independent cinemas and there has been no change since 2014 and there are no differences by the age of the child. Older teens (17-19s) are the most interested in a wider range of film genres in particular British, documentaries, subtitled and black and white films.
  • Young people continue to love watching films and going to the cinema, with the excitement being highest for younger children. Maintaining this excitement for older children (11+), in particular older teens, remains a challenge.
  • Infringement continues to be an issue amongst young people, with two in five claiming to have watched a pirate film and almost one in six infringing regularly.
  • Just over half of respondents (54%) have made, watched or discussed films in lessons. Participation within formal education (inside of school) is higher than informal (outside of school). For example, young people mention taking part in filmmaking activities (such as storyboarding, making animations or short films) both inside (41%) and outside (23%) of school. Around 18% had taken part in filmmaking activities at home, 9% at a club outside of school and 5% specifically at a film club.

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